Mis Raíces/My Roots
About meErika Brown is the founder of Raíz & Reach Marketing, a bilingual marketing agency dedicated to helping businesses connect with their communities through authentic storytelling and strategic digital marketing. With more than 12 years of experience spanning community/customer engagement, social media management, content strategy, channel optimization, social SEO and video discovery, Erika has worked with both local businesses and global Fortune 500 brands to grow audiences and increase brand visibility. Her approach blends creativity, analytics, and cultural understanding to create marketing that resonates with English- and Spanish-speaking audiences alike.
01. Strategic
I don’t just “post content”— I build scalable frameworks. I bring the high-level, data-driven methodology used by massive global brands and distill it into actionable, sustainable growth plans for growing businesses.
02. bilingual
I have the ability to navigate and execute marketing strategies seamlessly across both English and Spanish demographics. My corporate background taught me how to communicate with diverse audiences effectively, allowing Raíz & Reach Marketing to unlock new markets with authentic storytelling.
03. Empathetic
Fortune 500 companies taught me systems and scale, but it also reinforced what is so often missing in big business: true human connection. I lead my agency with a commitment to authentic relationship-building, ensuring that every post feels less like a corporate sales pitch and more like a genuine community conversation.
Scaling Local Wisconsin Brands with Fortune 500-Tested Strategies
Proven Success
Corporate-Scale Results, Human-Centered Strategy
True digital growth isn’t about chasing algorithms or burning out on a content treadmill. Backed by years of enterprise-level experience, I build sustainable, data-driven frameworks that maximize your brand’s visibility, elevate engagement, and foster authentic communities—proving that you can scale your impact without scaling your workload.
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Global Channel Audience Growth
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Social Media Engagement Rate
Features
What I Do Best
social SEO & discovery
Stop posting and praying. I optimize your TikTok, Instagram, and Facebook profiles like search engines, ensuring your brand automatically surfaces exactly when and where your ideal audience is actively looking for you.
organic growth frameworks
Scale your presence without burning out on a content treadmill. I build sustainable, organic strategies that drive high-impact visibility and compounding reach without requiring you to manufacture endless, low-value posts.
strategic channel audits
Turn raw data into a clear roadmap. I dive deep into your current content metrics, platform settings, and competitor gaps to pinpoint exactly why your traffic is stalling and reveal your fastest path to conversion.
human-centered storytelling
Move past high-pressure, sales-heavy tactics. I specialize in designing authentic, community-first narrative strategies that build deep emotional trust, foster brand loyalty, and turn casual followers into lifelong advocates.
cross-platform video blueprints
From high-performing YouTube long-form strategy to highly engaging TikTok and Reel frameworks, I map out comprehensive video blueprints designed to maximize viewer retention and turn views into measurable action.
seamless bilingual marketing
Expand your market share with cultural precision. I build fully integrated marketing strategies that transition seamlessly between English and Spanish, allowing your business to genuinely connect with diverse demographics.
Get In Touch
Online Service
920-784-5709
raizandreach@gmail.com
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