{"id":22,"date":"2026-05-07T17:00:53","date_gmt":"2026-05-07T17:00:53","guid":{"rendered":"https:\/\/raizandreachmarketing.com\/?page_id=22"},"modified":"2026-06-25T02:10:35","modified_gmt":"2026-06-25T02:10:35","slug":"about","status":"publish","type":"page","link":"https:\/\/raizandreachmarketing.com\/es\/about\/","title":{"rendered":"Acerca de"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.6&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;Mis Ra\u00edces\/My Roots&#8221; subhead=&#8221;About me&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.8)&#8221; content_max_width=&#8221;550px&#8221; _builder_version=&#8221;4.27.6&#8243; title_font=&#8221;Poppins|700||on|||||&#8221; title_text_color=&#8221;#edbb5f&#8221; title_font_size=&#8221;14px&#8221; title_letter_spacing=&#8221;2px&#8221; title_line_height=&#8221;1.4em&#8221; content_font=&#8221;Poppins||||||||&#8221; content_font_size=&#8221;16px&#8221; content_letter_spacing=&#8221;1px&#8221; content_line_height=&#8221;2em&#8221; subhead_font=&#8221;Playfair Display|700||on|||||&#8221; subhead_font_size=&#8221;48px&#8221; subhead_letter_spacing=&#8221;3px&#8221; subhead_line_height=&#8221;1.4em&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/raizandreachmarketing.com\/wp-content\/uploads\/2026\/05\/consultant-11.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_width=&#8221;1px&#8221; button_one_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_one_icon=&#8221;&#x24;||divi||400&#8243; button_one_icon_color=&#8221;#edbb5f&#8221; custom_button_two=&#8221;on&#8221; button_two_border_width=&#8221;1px&#8221; button_two_border_color=&#8221;rgba(255,255,255,0.3)&#8221; button_two_border_radius=&#8221;0px&#8221; button_two_letter_spacing=&#8221;1px&#8221; button_two_font=&#8221;Saira Extra Condensed|600||on|||||&#8221; button_two_icon=&#8221;&#x24;||divi||400&#8243; button_two_icon_color=&#8221;#edbb5f&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;8%||260px|&#8221; custom_padding_tablet=&#8221;8%||130px||false|false&#8221; custom_padding_phone=&#8221;||80px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_one_text_color_hover=&#8221;#edbb5f&#8221; button_two_text_color_hover=&#8221;#edbb5f&#8221; button_one_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;on&#8221; button_one_text_color__hover=&#8221;#edbb5f&#8221; button_two_text_color__hover_enabled=&#8221;on&#8221; button_two_text_color__hover=&#8221;#edbb5f&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;on&#8221; button_one_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color__hover_enabled=&#8221;on&#8221; button_two_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; border_radii_image=&#8221;on|17px|17px|17px|17px&#8221; alt=&#8221;Erika Brown, owner of Raiz and Reach Marketing in a light green flow-y dress&#8221; title_text=&#8221;Erika Brown&#8221; header_image_url=&#8221;https:\/\/raizandreachmarketing.com\/wp-content\/uploads\/2026\/06\/image0-scaled.jpeg&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; border_color_all_image=&#8221;#000000&#8243;]<\/p>\n<p>Erika Brown is the founder of Ra\u00edz &amp; Reach Marketing, a bilingual marketing agency dedicated to helping businesses connect with their communities through authentic storytelling and strategic digital marketing. With more than 12 years of experience spanning community\/customer engagement, social media management, content strategy, channel optimization, social SEO and video discovery, Erika has worked with both local businesses and global Fortune 500 brands to grow audiences and increase brand visibility. Her approach blends creativity, analytics, and cultural understanding to create marketing that resonates with English- and Spanish-speaking audiences alike.<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Attributes&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px|0px|100px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;1440px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;27px|0px|0px|0px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|600||on|||||&#8221; header_3_line_height=&#8221;1.4em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-100px|||&#8221; custom_padding=&#8221;60px|40px|60px|40px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;rgba(51,51,51,0.06)&#8221; border_width_right=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #edbb5f;\">01.<\/span> Strategic<\/h3>\n<p>I don&#8217;t just &#8220;post content&#8221;\u2014 I build scalable frameworks. I bring the high-level, data-driven methodology used by massive global brands and distill it into actionable, sustainable growth plans for growing businesses.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|600||on|||||&#8221; header_3_line_height=&#8221;1.4em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-100px|||&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;60px|40px|60px|40px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;rgba(51,51,51,0.06)&#8221; border_width_right=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #edbb5f;\">02.<\/span> bilingual<\/h3>\n<p>I have the ability to navigate and execute marketing strategies seamlessly across both English and Spanish demographics. My corporate background taught me how to communicate with diverse audiences effectively, allowing Ra\u00edz &amp; Reach Marketing to unlock new markets with authentic storytelling.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|600||on|||||&#8221; header_3_line_height=&#8221;1.4em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-100px|||&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;60px|40px|60px|40px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;rgba(51,51,51,0.06)&#8221; border_width_right=&#8221;1px&#8221; border_width_left=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #edbb5f;\">03.<\/span> Empathetic<\/h3>\n<p>Fortune 500 companies taught me systems and scale, but it also reinforced what is so often missing in big business: true human connection. I lead my agency with a commitment to authentic relationship-building, ensuring that every post feels less like a corporate sales pitch and more like a genuine community conversation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-90px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Scaling Local Wisconsin Brands with Fortune 500-Tested Strategies&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;||on||||||&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/raizandreachmarketing.com\/wp-content\/uploads\/2026\/06\/image_20260624_202005_0000-300x54.png\" width=\"300\" height=\"54\" alt=\"\" class=\"wp-image-203 alignnone size-medium\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/raizandreachmarketing.com\/wp-content\/uploads\/2026\/06\/image_20260624_202002_0000-300x39.png\" width=\"300\" height=\"39\" alt=\"\" class=\"wp-image-204 alignnone size-medium\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/raizandreachmarketing.com\/wp-content\/uploads\/2026\/06\/image_20260624_202323_0000-300x171.png\" width=\"251\" height=\"143\" alt=\"\" class=\"wp-image-206 alignnone size-medium\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Statistics&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_font=&#8221;Poppins|700||on|||||&#8221; header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Proven Success<\/h3>\n<h2>Corporate-Scale Results, Human-Centered Strategy<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; height=&#8221;2px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;2em&#8221; max_width=&#8221;550px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>True digital growth isn\u2019t about chasing algorithms or burning out on a content treadmill. Backed by years of enterprise-level experience, I build sustainable, data-driven frameworks that maximize your brand\u2019s visibility, elevate engagement, and foster authentic communities\u2014proving that you can scale your impact without scaling your workload.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_circle_counter title=&#8221;Global Channel Audience Growth&#8221; number=&#8221;100%&#8221; bar_bg_color=&#8221;#edbb5f&#8221; _builder_version=&#8221;4.27.6&#8243; title_font=&#8221;Poppins|700||on|||||&#8221; title_font_size=&#8221;14px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;2.4em&#8221; number_font=&#8221;Playfair Display|700|||||||&#8221; number_text_color=&#8221;#000000&#8243; number_font_size=&#8221;60px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;zoom&#8221; 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header_3_text_color=&#8221;#edbb5f&#8221; header_3_font_size=&#8221;14px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;7000px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Features<\/h3>\n<h2>What I Do Best<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#edbb5f&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;2px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;social SEO &#038; discovery&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x55;||divi||400&#8243; icon_color=&#8221;#ffffff&#8221; image_icon_background_color=&#8221;#edbb5f&#8221; image_icon_width=&#8221;24px&#8221; _builder_version=&#8221;4.27.6&#8243; header_font=&#8221;Poppins|700||on|||||&#8221; header_font_size=&#8221;14px&#8221; header_letter_spacing=&#8221;1px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_letter_spacing=&#8221;1px&#8221; body_line_height=&#8221;1.8em&#8221; image_icon_custom_padding=&#8221;25px|25px|25px|25px|false|false&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;30%&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; border_style_all=&#8221;dashed&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; icon_font_size=&#8221;24px&#8221; use_circle=&#8221;on&#8221; circle_color=&#8221;#edbb5f&#8221; 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